Case Study- Bloom Breathwork

When Rachel Barkley reached out to me to create her new Brand for her Breath-work offerings, she gave me a lot of creative freedom and was sure that she wanted to incorporate some sacred geometry into the materials.

One of the things I kept imagining for her Brand was the Blooming Logo animated to created the sense that it was breathing. I was very excited to bring this vision to life for her.

Just watching this animation and breathing a long with the movement helps me to slow down and connect to my breath and that is certainly the goal when working with Rachel Barkley of Bloom Breath-work.

As with many projects, sometimes we start in one place before we develop the final Logo

Although these logos are beautiful and a breath of life, they weren’t quite the bold and contrasting look we ended up with.

The design process is sacred and requires patience. When giving the proper time and energy, the results are always both more intriguing and captivating than we had expected.