A done-for-you brand immersion for coaches & course creators
The Iconic
Coach Brand™
Your work is transformational. Your brand should be, too. A complete 10-week creative immersion — channeled, crafted, and cosmically aligned.
You have outgrown
your brand.
Your coaching is exceptional. Your client results are real. But somewhere between who you were when you started and who you are right now, your brand got left behind.
- ✦ You feel proud of your work but quietly embarrassed to send people to your website or Instagram.
- ✦ You've had clients tell you: "I almost didn't reach out — your page didn't look like what I expected."
- ✦ You've tried DIY-ing your brand in Canva. It looks fine. But it doesn't feel like you.
- ✦ You're charging less than your work is worth — and part of you wonders if your brand is the reason.
- ✦ You know you're ready for your next level. But your visuals are still living in the last one.
If any of this landed — you're in the right place.
Your brand is either
medicine or noise.
I've been creating brands for coaches, healers, and educators for years. And the most common thing I see is heartbreaking in the best possible way:
Coaches whose work is genuinely life-changing — whose clients get real, profound, lasting results — but whose brand is so generic that their ideal clients scroll right past them.
"Not because of a bad logo. Because their visuals don't carry their frequency."
I call what I create Visual Medicine. It's the intersection of channeled design, cosmic collage art, and deep brand strategy — built for coaches and course creators who are done being invisible.
A fully aligned brand doesn't just attract your ideal clients. It activates them. It makes them feel — before they read a single word — "this is exactly who I've been looking for."
The Iconic Coach Brand™ is how we get you there. Completely. In 10 weeks.
Ten weeks.
Three phases.
One unforgettable brand.
This is not a template package. Every brand I create is channeled fresh — from our first conversation to the final deliverable. Here's how the process unfolds.
Before I open a single design file, I listen.
We begin with two 90-minute brand channeling sessions. I'm not asking you to fill out a style quiz. I'm tuning into the energetic signature of your work — your ideal client, your deepest message, the feeling you want someone to have the moment they land on your page.
From this, I build your Brand Soul Map — your visual archetype, the emotional territory of your brand, and a complete moodboard and creative direction deck. You'll see your brand's visual identity before a single logo concept exists.
- 2 × 90-min brand channeling sessions
- Brand soul questionnaire
- Visual archetype mapping
- Moodboard + creative direction deck
- Brand Soul Map document
- Ideal client energy profile
This is where your brand becomes a world.
During these four weeks, I enter deep creative focus on your brand. I present three channeled logo concepts — each developed from your Brand Soul Map, not from trend research. We refine together until your logo feels like a symbol, not just a mark.
Then we build the full visual system around it: your complete branding bible, a color palette that carries your frequency, a typography system that speaks before anyone reads it, custom design elements, and three original Cosmic Collage artworks that become the visual soul of your brand.
- Channeled logo suite (3 concepts, full refinement)
- Complete branding bible
- Color system + full palette
- Typography system
- Custom brand pattern + design elements
- 3 original Cosmic Collage brand artworks
Everything you need to launch at your new level.
Your brand now exists. Phase 3 arms you with every visual asset to go fully live — across your programs, social media, email, podcast, and launches. You won't need to hire another designer for your next six months.
This phase ends with a 60-minute Brand Handover Session where I walk you through every asset, how to use it, and how to evolve your brand intentionally as your business grows.
- Course / program sales page graphics
- 30 branded social media templates
- Email header + signature suite
- Podcast cover design
- Animated logo (MP4 + GIF)
- Launch campaign visual kit
- 60-min Brand Handover Session
- 60-day post-delivery support
Built for the coach
ready to be iconic.
or three payments of $5,500
creative process
per quarter
creative support
across all phases
collaboration calls
Collage pieces
"I had been pricing my high-ticket container at $8,000 and barely selling it. Six months after working with Lori, I raised it to $15,000 and sold six spots in my first launch. The brand didn't just look different — it gave me permission to charge what I was worth."
What becomes possible
when your brand lands.
People kept saying they'd been following me for months but something about the new brand made them finally feel ready to buy. It was like they could suddenly see me clearly — and what they saw made them say yes.
I knew my work was good. I just couldn't understand why it wasn't landing. After working with Lori, I realized my brand had been whispering when my work was screaming. Now they match — and everything changed.
The Cosmic Collage Lori created for my brand became the most shared thing I've ever posted. Three clients have told me it was the thing that made them stop scrolling and actually book a call.
I had tried two other designers before Lori. The logos were beautiful — but they weren't me. What Lori does is fundamentally different. She channels what's already there and gives it a visual form. I cried when I saw the first concept.
The Iconic Coach Brand™ is
built for coaches who are ready.
This is a deeply personalized, energy-intensive creative engagement. It works best when the coach arriving is in a specific place in their journey.
You have a proven offer.
You've coached clients with real results. You know your methodology. You don't need clarity on your niche — you need your visuals to finally match what you already know to be true about your work.
You're ready to be seen.
Not just "okay with" being visible — genuinely ready. The coaches who get the most from this process are those who have done the inner work and are now ready for their outer brand to reflect it.
You value depth over speed.
This is a 10-week immersion, not a 48-hour turnaround. You understand that a brand built from your soul's frequency takes time — and that the result is worth it.
You invest in your business.
You view your brand as a business asset, not an expense. You've seen how the right brand shifts the conversation — with your market, with your prices, and with yourself.
"This is not the right offer if you're still figuring out your coaching model, looking for a quick logo, or aren't ready to invest at this level. And that's completely okay — I offer The Brand Elevation Intensive™ at $6,500 for coaches earlier in their journey. Reply to any email and I'll point you toward the right fit."
— Lori Menna
Everything you want
to know.
What does "channeled" brand design actually mean?
How many revisions are included?
Do you work with coaches in any niche?
What if I need things sooner than 10 weeks?
I've had bad experiences with designers before. How is this different?
What file formats will I receive?
Is the $15,000 investment the final price?
Your brand is ready
to be felt.
The Brand Vision Call is 45 minutes. It's completely free. There's no pitch, no pressure, and no obligation. Just a conversation about where your brand is now, where it needs to go, and whether we're the right creative fit.
45 minutes · No pitch · No obligation · Just clarity
"Thank you for being here. It's an honor to connect with like-minded souls who see the world through art, energy, and intuition. May our creative paths align." — Lori Menna
All rights reserved. Unauthorized use or reproduction of the images and content on this website is strictly prohibited.